V A L O R
WE ARE INTENTIONAL ABOUT THE
BUYING PATTERNS OF ALL THINGS BLACK.
ADDRESSING THE BIAS IN RETAIL AS A FULLSTACK PLATFORM
Retail “redlining” in the urban environment is reeeeal.
But did you know that the Black consumer is willing to pay up to 1.2 times more on average for offerings that are better suited to their needs and preferences. Black consumers are willing to shift approximately $260 billion—about 30 percent of their current aggregate spending—to companies that can better deliver what they need
BLACK CONSUMPTION IS HEADED FOR A “SOCIETAL SHIFT” THAT NO BRAND MARKETER IS PREPARED FOR.
BRAND MARKETING
IS A SUPPLY CHAIN
BUSINESS.
VALOR IS
“MAPPED” ON TOP
OF THAT VERY
NOTION.
Albert Thompson - Founder
Comments & Inquiries
albert@transientidentiti.com