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MNUMONIC represents a modular approach to the Video Ecosystem with offerings in CTV, instream, and in-app…Complimented with Native Video and Social Video (YouTube, YouTube LIVE, FB Live, TWITCH, Tik Tok, IG LIVE). An expansive offering of unique data, premium content and cross-screen distribution. We are an open, end-to-end platform.

SOLUTIONS

Connected TV (OTT) Video
Multiple Video Formats
Advanced TV
Social Video
Native Video

 

SOLUTIONS

National
By State
By DMA
By PMA
Retail Footprint
Country of Origin

 

PROGRAM ALIGNMENT

Top Black Shows
Top Black Networks
Black Movies
Black Magazines
Black Radio
Black Festivals

 

ENHANCEMENTS

Search Enhanced
Location Informed
Store Visit Tracking
Dynamic Brand Lift
Social Signaling

OUTCOMES

Consumer Engagement

• Views
• Click-Through Rates

Attribution/Revenue Return

• Return on Ad Spending
• Sales Lift Tracking
• Conversions
• Path to Purchase (Site Visit/Actions)

Spending Efficiency

• CPM, CPV, CPE, CPCzz
• Earned Media Value (EMV)

VOICE

CONSUMER

CONSUMER

OF THE CONSUMER

JOURNEY MAPPING

DECISION MAKING

    1 ST PARTY DATA

95% + of the Content across the Internet from Black Content Platforms is focused on Entertainment.  But Audience Targeting via CTV/OTT should reflect what “we” really do

+  Black Love
+  Health & Wellness
+  Music
+  Banking / Finance
+  Real Estate
+  Entrepreneurship
+  Travel
+  Entertainment

+  Unboxing (Group)
+  Watch Party
+  Digital Focus Groups
+  Live Tutorials
+  Social For Good
+  Live Shopping

MNUMONIC was formed out of a joint venture between Transient Identiti and Netsacor under the basic premise that the average brand and buying agency has been planning against the Black Consumer all wrong.

Consumers are too dynamic.  Marketers today lack intimacy in Multicultural consumer understanding.  Ad tech has a low consumer intimacy IQ, especially about diversity.  You need a partner to “consumer plan” with you.

Asten Morgan – Co-Founder

SVP, Strategic Partnerships
asten@mnumonic.com
914.222.3823

Albert Thompson – Co-Founder

SVP, Client Strategy
albert@mnumonic.com
301.792.8535