SOLUTIONS
Connected TV (OTT) Video
Multiple Video Formats
Advanced TV
Social Video
Native Video
SOLUTIONS
National
By State
By DMA
By PMA
Retail Footprint
Country of Origin
PROGRAM ALIGNMENT
Top Black Shows
Top Black Networks
Black Movies
Black Magazines
Black Radio
Black Festivals
ENHANCEMENTS
Search Enhanced
Location Informed
Store Visit Tracking
Dynamic Brand Lift
Social Signaling
OUTCOMES
Consumer Engagement
• Views
• Click-Through Rates
Attribution/Revenue Return
• Return on Ad Spending
• Sales Lift Tracking
• Conversions
• Path to Purchase (Site Visit/Actions)
Spending Efficiency
• CPM, CPV, CPE, CPCzz
• Earned Media Value (EMV)
VOICE
CONSUMER
CONSUMER
OF THE CONSUMER
JOURNEY MAPPING
DECISION MAKING
1 ST PARTY DATA
95% + of the Content across the Internet from Black Content Platforms is focused on Entertainment. But Audience Targeting via CTV/OTT should reflect what “we” really do…
+ Black Love
+ Health & Wellness
+ Music
+ Banking / Finance
+ Real Estate
+ Entrepreneurship
+ Travel
+ Entertainment
+ Unboxing (Group)
+ Watch Party
+ Digital Focus Groups
+ Live Tutorials
+ Social For Good
+ Live Shopping
MNUMONIC was formed out of a joint venture between Transient Identiti and Netsacor under the basic premise that the average brand and buying agency has been planning against the Black Consumer all wrong.
Consumers are too dynamic. Marketers today lack intimacy in Multicultural consumer understanding. Ad tech has a low consumer intimacy IQ, especially about diversity. You need a partner to “consumer plan” with you.
Asten Morgan - Co-Founder
SVP, Strategic Partnerships
asten@mnumonic.com
914.222.3823
Albert Thompson - Co-Founder
SVP, Client Strategy
albert@mnumonic.com
301.792.8535