COMMUNICATIONS
Branding
Branded Entertainment
CSR
Issues Management
Product/Service Marketing
PR/Public Affairs
LEVEL OF INFLUENCE
Ambassadors
Brand Advocates
Macro-Influencers
Mega-Influencers
Nano-Influencers
Referrers
OUTCOMES
Consumer (Follower) Engagement
• Replies, Likes, Comments, Views
• Sentiment Tracking
• Content Consumption
Attribution/Revenue Return
• Return on Ad Spending
CADENCE
Inform + Educate
Inspire + Uplift
Teach + How To’s
AMPLIFICATION
Whitelisting/Boosting
Retargeting Followers
Content Distribution
Syndicating Live
• Sales Lift Tracking
• Conversions
• Path to Purchase (Site
Spending Efficiency
• CPM, CPV, CPE, CPC
• Earned Media Value (EMV)
As the head of Brand Strategy for MAKR of Influencer, Albert has been a notable advocate and speaker for Influencer Marketing with topics ranging from Rise of the Micro-Influencer to Influencer Marketing as a Gateway to the Subcultures.
Panel Participant – Sysomos NC Summit 2017
Keynote Speaker – Sysomos SF Summit 2017
Presenter, Meltwater Social NY Summit 2019
Webinar Host – Adweek 2021
Webinar Co-Presenter – Adweek 2021
There are many faces of Influence in the world today. Let us design the outcomes for you.
+ Anthropologist
+ Experimenter
+ Collaborator
+ Experience Architect
+ Storyteller
+ Caregiver
+ Unboxing (Group)
+ Watch Party
+ Digital Focus Groups
+ Live Tutorials
+ Social For Good
+ Live Shopping
Because the truth remains….
