LINCOLN LOUNGE
BUSINESS CHALLENGE
With almost no activation budget, launch a sweepstakes to win the all new Lincoln Zephyr via the New Edition 20 city tour.
SOLUTION
What is the one product that every attendee has and still actively uses during a concert performance? The handset. By texting N-E-W to 22767, users could enter to win a Lincoln Zephyr (now called the Mark Z).
