How often is that a forthcoming Shoe brand derives it's name from a deeper meaning. ISION, taken from the word vision leverages three rings representing the third eye of ….And the owners name is Ayinde (pronounced Eye-en-day). While we don't get credit for the namesake, our task was explore a typeface that was progressive, clean, bold, and symbolic
From the visual identity, now comes the spoken one. When it comes to spoken identity, it's establishing everything that represents the brand that is intangible. From marketplace positioning to social currency creation to go-to-market planning.