THE UNIVERSAL TRUTH
The brain is a very social organism based on the emotional value we get through communicating. What marketing fails to acknowledge in its practice is that human consumption behaviors (purchase patterns) is largely emotionally driven. Transient’s focus on the study of human factors is to gain a greater understanding of individual or social behavior that influences their marketplace decisions. Simply stated, it’s those “factors” that have everything to do with the propensity of a target segment to opt-in to brand experience.
Transient’s human factors practitioners come from a variety of backgrounds: Strategy - User experience, Engineering, Cognitive learning, behavioral science, computer scientists etc; Designers – User Interface, Industrial, Interaction, Engagement, and Graphic. In addition, Transient will culminate outside expertise from anthropologists, ethnographers, and technical communication scholars.